Our GM on Business Blogs

Our General Manager at Intuit for QuickBooks Online Edition, Paul Rosenfeld was interviewed last Thursday night about blogs on ABC7. He talked about how businesses have been using blogs to reach customers.

http://abclocal.go.com/kgo/story?section=business&id=3363529
(On the right side of page under Related Links, click “Watch this Report”…a new window should open…don’t use firefox.)

Paul is a huge advocate of Word of Mouth (WOM) marketing. Based on the Yankelovich Study: "Word of mouth is trusted more than traditional marketing --- ads are now #4 in rank and are considered more worrisome than nuclear safety"

I bet this is the whole business foundation of friendster as well.